Services
Service lanes, not rigid packages. Most engagements combine two or three.
Connect commercial goals with what the storefront has to do, revenue first.
Turn priorities into a plan that several teams can deliver together.
Connect product decisions to the rhythm that keeps teams moving.
Keep the site and order flow reliable while the business keeps changing.
A prioritised fix list rather than a gut check.
A steady pair of hands for the messy middle between ambition and execution.
Selected work
Choose a brand to see the role, what changed and where I helped.
An Australian subscription-based meal delivery service specialising in 100% plant-based, ready-made meals.
My roleProject lead across operations, WebOps and product; founding-team hire
What I contributed
Finder Retail Awards: Best Rated Meal Delivery Service, 2021/22/23
Finder Shopping: Best Meal Delivery for Vegans, 2026
An Australian ready-made meal delivery service offering chef-designed, calorie-controlled, macro-balanced meals direct to consumers.
My roleProject & product lead, WebOps
What I contributed
Finder Shopping: Best For Dietary Requirements, 2026
Canstar Blue: Most Satisfied Customers, Ready-Made Meals, 2026
A US healthy, ready-to-eat meal delivery service created by MACROS. It launched as HungryEarthling and was later rebranded.
My roleProject & brand operations
What I contributed
An e-commerce store selling curated Korean skincare and beauty products to customers in Myanmar.
My roleDigital growth consultant
What changed
An Australian ready-made meal delivery company focused on health, wellness and fitness-oriented diets.
My roleProject & product lead
What I contributed
How I work
The e-commerce loop: agree the work, ship the order flow, and leave the team able to run the next one.
What lifts sales comes first: a range, a checkout fix, a retention flow. Side tasks wait.
Swap roles as needed and help the team move faster. Title comes second.
New tools, platforms and systems get picked up on the job, then used on the live work.
The order has to make sense to the person placing it. Journey, checkout and the subscriber path are part of the release.
About
I started in customer success at Tortuga Ventures in early 2018 as one of the early hires, then moved into operations, project management and web administration as the business grew from a single startup brand into a multi-brand portfolio.
After V2 Food Group acquired the brands in 2024, I led website operations, replatforming and QA. Since October 2025 I work fractionally as a digital operator.
I'm structured, practical, responsible and reliable. I ship what earns revenue first, and I'd rather help the team move faster than protect a job title.
Education
Languages
Testimonials
Founders, general managers, directors and colleagues, written in their own words.
Yuki T.Former Founder, Soulara & Director, Tortuga VenturesZin was one of my first hires when starting Soulara in 2018. He has been an excellent employee and rose quickly over the years from a young graduate to a capable manager of multiple projects and businesses within our company.
He has a keen eye for detail and communicates honestly, collaboratively and with intention. One of the best hiring decisions I've ever made, he will not let you down.
Sean B.Former GM Commercial, Tortuga Ventures / V2 FoodZin pre-empted most challenges and reacted decisively when others hit. In a weekly-cycle business there was never a window greater than two days to test, validate and scale releases.
He was especially impressive with the replatform to Shopify. He stepped into a transition already in trouble, rescoped and prioritised features, mapped the workflows and customer journeys including the edge cases, and tested at every stage. He can talk to developers and to the people who actually use the thing. I would work with Zin again without hesitation.
Emz L.Former Digital Director, Tortuga Ventures · Former Product Manager, v2foodWhen lockdowns hit in 2020 we had a two-week window to turn the business around. Zin took ownership of the critical path through that transition and got us there.
He delivers under pressure, speaks up when he thinks a call is wrong, builds trust with developers, ops and leadership quickly, and works to zero-error delivery as a standard, not a talking point.
Nadia S.Former CMO, Aussie Plant Based & Ahara GroupHis attention to detail was excellent, and his work required little review or correction. Zin is equally comfortable with strategic thinking and hands-on execution.
He identified issues early and came back with considered solutions rather than simply escalating them, and gave regular progress updates without prompting. I recommend him without reservation.
Maria D.Former Senior Performance Marketing Manager, v2foodZin owned our Shopify platform and website CX. Whether launching an offer, running an A/B test or troubleshooting an unexpected issue, he was proactive, sharp and invested in getting the outcome right.
He has a calm, steady way of working that made even high-pressure launches feel manageable.
Rebecca L.Former CRM & Email Marketing, Soulara / MACROSZin led many of the operational and technical aspects of the business, from website backend management to day-to-day operational support. What stood out was his reliability and problem-solving: professional and solutions-focused every time.
He communicates clearly across teams and balances multiple priorities in a way the team could consistently rely on.
Toan L.Former Tech Lead & Senior Full Stack Engineer (reported to Zin)Zin exhibits natural leadership qualities that inspire those around him. His approach cultivates a constructive, cooperative environment and empowers team members to contribute their utmost.
Highly recommended for any role that values leadership, team management and cooperation.
Elizabeth M.Former Senior Social Media ManagerZin efficiently resolves complex issues across all our backend platforms, especially the website. He ensures tasks are done before the deadline and everything functions perfectly.
Beyond technical expertise he brings time management, leadership, problem-solving and creative strategic suggestions that drive revenue.
Contact
Email me a few lines about the team and the problem. I'll reply with how I would approach it.